There exists a technique so incredibly powerful that it can turn your business around in the blink of an eye. Most everyone already knows how this technique works, but for some puzzling reason, very few actually take advantage of it. The ones that do gain customers that positively adore them. The kind of customers that become raving fans of everything their business does. This technique is like establishing a direct pipeline from your customers wants, needs, and desires, directly into your products and services.

Today, for the first time ever, I am going to teach you this technique.

I first stumbled upon this amazing secret about a two years ago. Development of VMT progressed to the point where I had a product to offer business owners. I knew VMT worked - but I still needed that extra something to get it over the top. Something to make the decision of purchasing one of my products a no-brainer. It was at this point in my journey of business-discovery that the secret was slowly revealing itself to me. I thought, "If I want to know exactly what my customers are thinking, I should ask them!"

I did, but somehow that wasn't enough. I asked people what they thought of VMT, and what changes they would like to see or what features they would like to see built in. I received a few answers. Big deal. Then, the floodgates opened and I had an epiphany. I discovered perhaps the greatest marketing and business-building secret in the known universe and the whole time it was right there beside me! On both sides of me!

My EARS!

I realized that amazing things can happen when you actually sit down, shut up, stop talking about yourself, and listen to what your potential customers are trying to tell you!

With my new found enlightenment, I set out to put this ultra-powerful secret to the test, and amazing things happened ...

Someone asked, "You know, your VMT versions look good, but I really hate those old-style windows buttons." At first, I struggled with this newfangled "listening" technique. "Do they want pictures of aardvarks instead of buttons? Are they telling me they're hungry for pizza this evening?" Finally, my listening paid off, "Wait!" I thought, "They're telling me that they want DIFFERENT buttons!" That prompted me to research their request and implement a solution where I can add buttons of every size, shape, color, and style to each version! This was working!

Next came this one, "Can I format the text, or is it just regular plain text all the time for the messages?"

It was coming easier this time around, "They want options with the text!" Voila - I implemented Rich Text formatting so they could use bold and underline, bullets, different fonts, sizes, and colors, even. Listening was starting to pay off. It was starting to shape my product into exactly what my customers wanted. More requests came in ...

"Can you add functionality where I can put hyperlinks into the message?" Done! I listened!

"Can you program VMT to come up in any interval, or work like an autoresponder?" Done! Listening works!

"Can I get it on CD to hand out at trade shows and marketing mixers?" Yes you can! But only because I discovered one of the most amazing and under-used business techniques that exist on this planet!

You can use this technique in your own business. All that's required is that you ask people what they're thinking, and then use those ears to listen to the answer. Don't just hear the answer, listen to it, then act on it. Your business will grow, your customers will get happier and it's all thanks to those two ears stuck to the side of your head. Who knew you could use those ridiculous-looking doo-dads to your advantage!

Start using that listening technique today, and your business will be better instantly!

©2005 ViralMarketingTool.com

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